![]() ![]() ![]() "For marketers, it is among the most important books written in the last 10 years. Cialdini deserves a pat on the back for breaking the mold." - Contemporary Psychology Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. You'll learn the six universal principles, how to use them to become a skilled persuader, and how to defend yourself against them. ![]() His thirty-five years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. Cialdini is the seminal ex- pert in the rapidly expanding field of influence and persuasion. Start your review of Summary of Influence: The Psychology of Persuasion by Robert B. Influence, the classic book on persuasion, explains the psychology of why people say yes-and how to apply these understandings. ![]()
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